Search engines have four functions – crawling, building an index, calculating relevancy & rankings and serving results.
The complicated algorithms of search engines may appear at first glance to be impenetrable, and the engines themselves provide little insight into how to achieve better results and gain more traffic. What little information on optimization and best practices that the engines themselves do provide is listed below:
SEO Info from Yahoo! Webmaster Guidelines
Many factors influence whether a particular web site appears in Web Search results and where it falls in the ranking.
These factors can include:
The number of other sites linking to it
The content of the pages
The updates made to indicies
The testing of new product versions
The discovery of additional sites
Changes to the search algorithm – and other factors
SEO Info from Bing Webmaster Guidelines
Bing engineers at Microsoft recommend the following to get better rankings in their search engine:
- In the visible page text, include words users might choose as search query terms to find the information on your site.
- Limit all pages to a reasonable size. We recommend one topic per page. An HTML page with no pictures should be under 150 KB.
- Make sure that each page is accessible by at least one static text link.
- Don’t put the text that you want indexed inside images. For example, if you want your company name or address to be indexed, make sure it is not displayed inside a company logo.
SEO Info from Google Webmaster Guidelines
Googlers recommend the following to get better rankings in their search engine:
- Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as cloaking.
- Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.
- Keep the links on a given page to a reasonable number (fewer than 100).
Our Search Engine Optimizer Engineers are passionate about what they do and help you to get best out of Search Engine Optimization and/or Search Engine Marketing services from Macinfosoft.
If you are as excited as us then get in touch with us and let us know how best we can serve you to get more leads and generate more traffic to your website. Drop in a mail to contactify@macinfosoft.com
