The Biggest Mistake Most Companies Make With Their Website

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Posted on 1st December 2010 by Krishna Gupta in Business Intelligence |SEO

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We have reviewed hundreds of business websites and more than 90% of them make one huge mistake. I even spoke with one company recently that does more than $30,000,000 a year in sales and they were making this mistake.

The Big Mistake is:

NOT having your phone number prominently displayed as a call to action on each and every page!

On most websites you have to hunt for a phone number by clicking on a “Contact Us” page or it’s hidden at the bottom of the home page in small font.

Let us give you a tip: If your prospect has to work at finding a way to contact you, they’ll leave your site faster than you can believe.

You wouldn’t think of hiding your phone number on a newspaper ad, a piece of direct mail or in the yellow pages – so why do it on your website? Make it really easy for prospects to call you and watch your leads increase with no more effort or expense.

Here’s what to do…

Have your 800 or local number prominently displayed on EVERY page in the header section with a call to action. (i.e. Call Us Today: 800-xxx-xxxx)

This may sound obvious but let me assure you, if you took a look at 20 local websites today you’d see that 90% of them do not use the above simple but proven strategy. This small distinction creates a significant advantage for you.

So while most companies are trying to drive more traffic with search engine optimization or paid search, if they miss the basic purpose of their website – lead generation and conversion – then they’re wasting their marketing dollars.

Take this simple step and let us know how it positively impacts your bottom line.

This article is written by OneCoach team!

Massively Increase Your Conversion Rates Starting Today

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Posted on 29th November 2010 by Krishna Gupta in Business Intelligence

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If you’re experiencing a slump in sales or if you’re struggling to increase revenues, here are a few things you must know to massively increase your conversion rates starting today.

So, why are sales cycles so long and getting longer for some companies? Most companies have the following problems…

Poor prospect selection – they are not targeting their “Ideal Clients”
They are working with too few leads
They don’t give enough reasons to buy
They are not creating enough TRUST
They don’t provide the ability to buy now
Here are 5 ways to get more sales – faster…

Define who your Ideal Client is and concentrate your marketing finding those clients
Create an abundance of leads by optimizing each facet of your marketing
Build TRUST by demonstrating how your clients get results and show proof
Create maximum urgency for those leads to take action
Make it easy for clients to buy with creative financing

This article is written by OneCoach team!

How much is your business worth? by John Assaraf

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Posted on 28th November 2010 by Krishna Gupta in Business Intelligence

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The first question to ask yourself is, Do I feel that I deserve to earn a lot of money? I can honestly tell you that the people I know who make a lot of money absolutely, unequivocally, without a doubt feel that they deserve it.

If you don’t believe you deserve to earn money, you must raise what I call your deserving level and lower your excuses level. By “excuses level,” I mean all your excuses about why you can’t earn money or haven’t earned money. It’s time to stop telling yourself that you aren’t smart enough or good enough or that you don’t know enough and you start putting a value on yourself. If you don’t value yourself, money will never, ever be attracted to you. You will repel it as fast as you can imagine it, and others will not value you, either.

I have personally invested over half a million dollars in my education in the last twenty-five years. I’ve hired consultants, read books, and traveled all over the world to educate myself about making and keeping money, the laws of the universe, the brain, and more. I’ve spent an inordinate amount of money to become outstanding, so I put a lot of value on my time: I value it at fifteen hundred dollars per hour. Some people might say that’s absolutely ridiculous. I say, “Well, I’ve made more than that.” I’ve made from fifty thousand to a hundred and fifty thousand dollars in one hour of speaking, so obviously somebody somewhere believes that my time is worth that amount.

In our universe, money has something we call species recognition. The term simply means that people who value your information, product, and services will pay greatly for them if they are worth it to them.

Do you know what value your products or services have to offer to your ideal clients?

This article is written by John Assaraf from OneCoach team!

How to get on the right footing now? by John Assaraf

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Posted on 27th November 2010 by Krishna Gupta in Business Intelligence

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Are you and your business in a slump?

Let’s face it, the economy is affecting the majority of business owners, including us.

We aren’t impervious to what the market is doing or how people are thinking and behaving, so that leaves us, and you, with only two options:

One, you can succumb to the outside influencers and allow them to control your thinking and behaviors.
Or two, you can ask yourself a question that will help you focus on what must happen in order for you to stay in total control of your thought patterns and actions, no matter what is happening around you.
Now, is it easy? Of course not. However, what’s the alternative?

You can react to the circumstances surrounding you and succumb to the feelings and horrible results they’ll provide you… or, you can adjust your sails and plan how to stay positive and plan what you can do now, when you are faced with these types of situations, to make it through the storm.

As a matter of fact, with the right thinking and actions, you can come out of the storm better off!

It’s the calm person who observes, analyzes and then takes prudent action who wins during economic downturns.

You must remember that it all starts with your mindset. When you change the way you look at something…the thing that you look at changes. Change your perspective right now, and start positioning yourself as the leader in your field.

So with that said, what’s the one thing that you can do right now to create a shift in your perspective and mindset? Do not worry about 10 things, just one thing right now.

Next, what one thing that when you start doing it today, will have a significant positive impact on your business?

By the way, that one thing can be something you start right now, or something you must stop doing right now.

A small shift in thinking and behavior will yield big results over time. It’s like shifting the direction of an airplane just one percent – do that and you arrive at a totally different destination!

Chose your destination now, then set your course and do it.

To your success!

John Assaraf

Close more sales with a killer offer

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Posted on 26th November 2010 by Krishna Gupta in Business Intelligence

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You already know that the offer is the second most important success factor of any direct marketing campaign, either online or offline. (The most important factor? Your potential or existing client list.)

What you may not know is that the difference between an “OK” offer and a “killer” offer can translate to many thousands of revenue dollars. The best use of your marketing time and money, therefore, is to develop a killer offer and make sure you have a great list.

Here are six tips that will raise your offer to “killer” status:

Figure out exactly who you are going to send the offer to. Follow just this one tip, and your campaign will be more successful than at least 90 percent of your competitors. Most businesses come up with the offer first, then decide who to send it to. This is no where near as effective as deciding who you want to attract, then fashioning an offer that will appeal to that particular group of people.

Make the value of your offer a no-brainer. Consumers today, whether businesses or individuals, are inundated with all kinds of sales pitches that include a multitude of offers. As a result, they are fairly suspicious and short on patience. Your offer must be so clear that your recipients understand it instantly. If your offer is some kind of discount for example, half off is easier to understand than 50 percent off, which in turn is a heck of a lot easier than 35 percent or even 60 percent off.
The offer should involve either a discount or a bonus or, even better, both. A bonus is something you will give free to someone who takes the action you are asking them to take. Offering a bonus will increase your response rate by as much as 30 percent.
Have a reason for the offer and make sure you say what it is. If you make a great offer for no reason, you will raise suspicion flags in your readers’ minds. After all, we’ve all been told that there is no such thing as a free lunch. Therefore, you need a reason for your offer -— we are new to the neighborhood, it’s our business’s anniversary, it’s customer appreciation week at our company. Be as creative as you want, but be sure to have a reason.
Create urgency. There must be a reason for your readers to take immediate action. This could be an expiration date on the offer, an extra bonus for fast response, or some other element that will cause your client or prospect to take action.
Make the call to action another no-brainer. In the same way that the value of your offer needs to be crystal clear, so does that call to action. Tell your prospects exactly what you want them to do. Ask them to go to your Web site and click on a particular word, come in to your store on a particular date or in a certain time range, whatever action you want them to take. Be very clear.
Incorporate these six tips into your next direct marketing campaign and watch the results. You will see killer-level improvement!

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