You want to grow your business, achieve financial freedom and live an extraordinary life. One of the best ways to secure your business success is to secure the ideal clients for your business. Attracting ideal clients will increase your profits in less time because you will be targeting a customer base that’s already aligned with your business, product and service.
First you need to be able to answer these questions:
Do you know who your ideal client is?
Do you understand your clients’ wants and needs?
What are the problems, concerns and frustrations of your ideal client?
Make sure you can answer these questions so you don’t leave money on the table. Knowing your customer means you know who will buy from you, who will give you the greatest return on your marketing investment and who will stay with you over the long haul. If you already have all of that information on your clients, you are on a pathway to a profitable future.
Now get it in writing. Creating and documenting a client profile will help you gain clarity and greater insight on who your ideal client is and how to recognize ideal clients faster in the future. Remember ideal clients translate into more revenue. When you attract the right clients, not only will they buy from you, the will keep coming back and buying from you—forever. They will also tell their family and friends to buy from you as well.
To develop your client profile, there are four steps:Identify your clients’ needs and wants.Identify what you need and want in an ideal client.Compare them to see if they match.Decide if current clients are ideal clients.
The only reason clients do business with you is to fulfill some want or need that they have. They want you to solve some problem in their lives. Find out what those needs are and fill them better than anyone else, and you’ll dominate your entire market. Your competitors will know what hit them.
So what do your clients want filled? What unmet wants or desires do your clients have that you can fill?Do your clients need faster or lower prices?A broader selection of choices?Do they want only top of the line goods?Do they want bargain basement values?Do they want more convenience?Do they want personalized service?Do they want you to be open for more hours each day or more days per week?Do they want you to stock more variety?Do they want to deal with a specialist?
It’s absolutely critical that you have a clear understanding of the needs and wants of your ideal client. That’s the purpose for developing your client profile. If you distill it down to one significant purpose—it would be to create a match between your buyer, and your product and service.
Think about relevance. Make sure you are targeting your message with content that is relevant to them. Think about sector, niche, industry. Use keywords for their business. Highlight how you can help them without selling. Add value. Share contacts. Connect.
When you think about attracting more of your ideal clients, begin with the end in mind. The only way to attract more clients is through effective and compelling marketing. Since compelling marketing is often expensive, your first step is to make sure you are getting the right message out to the prospects who are most likely to buy what you sell—and that’s why it’s critical to have a clear understanding of the needs and wants of your ideal client. Your number one priority—before you do anything else—is to find out exactly who is your ideal client by creating a client profile.
Creating an Ideal Client Profile by John Assaraf
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Getting to a Higher Level of Success by John Assaraf
Do you ever return to your business after reading a book, listening to a CD, or attending a seminar, pumped up full with fresh information, only to never apply it?
That’s because the part of your brain that GATHERS information is different from the part that APPLIES new knowledge.
Your conscious mind is responsible for choose what you want. Your subconscious mind is responsible for your perceptions and behavior. You must train your subconscious to think and behave differently and to work toward what you want.
Here are three things you can do to start reconditioning your subconscious:
1. Take action every morning. Start your day with affirmations about where you want your business to be. Meditate on your visions and goals for your business and life.
2. Focus on what you’re grateful for. By combining your feelings of gratitude along with affirmations in the morning, your brain will release chemicals which will begin to retrain your subconscious mind to think differently.
3. Emotionalize your success. Act as if you are already at the level of success that you want to achieve. By putting yourself in those shoes, you will think and behave differently… which will lead to changes in your behavior… and more importantly… lead to action.
These are just the beginning steps to change from the inside out in order for your business world to change.
Massively Increase Your Conversion Rates Starting Today
If you’re experiencing a slump in sales or if you’re struggling to increase revenues, here are a few things you must know to massively increase your conversion rates starting today.
So, why are sales cycles so long and getting longer for some companies? Most companies have the following problems…
Poor prospect selection – they are not targeting their “Ideal Clients”
They are working with too few leads
They don’t give enough reasons to buy
They are not creating enough TRUST
They don’t provide the ability to buy now
Here are 5 ways to get more sales – faster…
Define who your Ideal Client is and concentrate your marketing finding those clients
Create an abundance of leads by optimizing each facet of your marketing
Build TRUST by demonstrating how your clients get results and show proof
Create maximum urgency for those leads to take action
Make it easy for clients to buy with creative financing
This article is written by OneCoach team!
How much is your business worth? by John Assaraf
The first question to ask yourself is, Do I feel that I deserve to earn a lot of money? I can honestly tell you that the people I know who make a lot of money absolutely, unequivocally, without a doubt feel that they deserve it.
If you don’t believe you deserve to earn money, you must raise what I call your deserving level and lower your excuses level. By “excuses level,” I mean all your excuses about why you can’t earn money or haven’t earned money. It’s time to stop telling yourself that you aren’t smart enough or good enough or that you don’t know enough and you start putting a value on yourself. If you don’t value yourself, money will never, ever be attracted to you. You will repel it as fast as you can imagine it, and others will not value you, either.
I have personally invested over half a million dollars in my education in the last twenty-five years. I’ve hired consultants, read books, and traveled all over the world to educate myself about making and keeping money, the laws of the universe, the brain, and more. I’ve spent an inordinate amount of money to become outstanding, so I put a lot of value on my time: I value it at fifteen hundred dollars per hour. Some people might say that’s absolutely ridiculous. I say, “Well, I’ve made more than that.” I’ve made from fifty thousand to a hundred and fifty thousand dollars in one hour of speaking, so obviously somebody somewhere believes that my time is worth that amount.
In our universe, money has something we call species recognition. The term simply means that people who value your information, product, and services will pay greatly for them if they are worth it to them.
Do you know what value your products or services have to offer to your ideal clients?
This article is written by John Assaraf from OneCoach team!
How to get on the right footing now? by John Assaraf
Are you and your business in a slump?
Let’s face it, the economy is affecting the majority of business owners, including us.
We aren’t impervious to what the market is doing or how people are thinking and behaving, so that leaves us, and you, with only two options:
One, you can succumb to the outside influencers and allow them to control your thinking and behaviors.
Or two, you can ask yourself a question that will help you focus on what must happen in order for you to stay in total control of your thought patterns and actions, no matter what is happening around you.
Now, is it easy? Of course not. However, what’s the alternative?
You can react to the circumstances surrounding you and succumb to the feelings and horrible results they’ll provide you… or, you can adjust your sails and plan how to stay positive and plan what you can do now, when you are faced with these types of situations, to make it through the storm.
As a matter of fact, with the right thinking and actions, you can come out of the storm better off!
It’s the calm person who observes, analyzes and then takes prudent action who wins during economic downturns.
You must remember that it all starts with your mindset. When you change the way you look at something…the thing that you look at changes. Change your perspective right now, and start positioning yourself as the leader in your field.
So with that said, what’s the one thing that you can do right now to create a shift in your perspective and mindset? Do not worry about 10 things, just one thing right now.
Next, what one thing that when you start doing it today, will have a significant positive impact on your business?
By the way, that one thing can be something you start right now, or something you must stop doing right now.
A small shift in thinking and behavior will yield big results over time. It’s like shifting the direction of an airplane just one percent – do that and you arrive at a totally different destination!
Chose your destination now, then set your course and do it.
To your success!
John Assaraf
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