There are countless things an entrepreneur has to deal with and take care of during a typical business day…however, there is one thing that is crucial for business success and should never be overlooked on a daily basis. That’s getting — and keeping — clients.
Your product or service may be the best in the marketplace, but if you don’t reach the people who use it, it is completely worthless. As a small business owner, you either devote an important part of your time to getting and nurturing clients, or you better find someone to do it for you.
This is a daily task that cannot be neglected. You exist because you have clients who buy your products or services; thus, they deserve your regular attention and care.
Follow these 4 tips to get and keep clients every single day and ensure the success of your business:
Make it your #1 daily task
As soon as you arrive in the office, devote the first two hours of your day to getting and keeping clients. You might send emails, write thank you notes, send out relevant information, or make some phone calls — the idea is to make customer service and sales follow-up your #1 daily priority. If you make this a routine, soon you will see your business develop exponentially, and you will make sure your customers are not neglected amid tons of other things to take care of.
Practice, practice, practice
Practice makes the master. You must be the best at what you do, and no one gets there without practice. Any skill can be mastered through practice, thus, practice your presentation, practice answering objections, practice your closing argument, learn from the best in the field, read blogs and books, study, and improve yourself every day.
Repeat what works
Every business depends on trial and error to find what works best for it and its clients. If you try something and it doesn’t work, take it apart and analyze what went wrong. For example, your demographics were correct, but maybe the offer was not appealing enough, or the message was not well communicated, or the timing was not right; you find out what didn’t work, change it, and go for it again. If it works, keep doing it. Remember — this requires tracking so you know what is working and what isn’t!
Know your client
Nothing will ever happen if you don’t know whom you are selling to. You can only reach the right people, the ones truly interested in your product or service, if you know them well enough to know where to find them. Learn everything you can about them, where they live, what they do, their hobbies, their gender, their ages, their purchasing habits, what interests them, what worries them, etc. Only when you know all this, will you be able to talk directly and accurately to them, in a way that will make them seriously consider your product or service. Once you know your clients, pay attention to them — to what they say, what they like, what they don’t like, what they wish they could get in the future — this way, you are prepared to tackle their needs and desires as these manifest, and you will attract more people like them.
Any good executive business coaching firm will confirm it. No business can excel without caring for its clients; for sales to grow, you must focus on your clients and their needs.
Your typical day list may have 30 things to take care of; however, your focus should be on the things that produce sales. The rest can wait or can be delegated.
How do you balance your day-to-day activities and still maintain great sales and customer service practices? Share your tips in the comment section below!