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You need to enable kannada unicode fonts in the web browser & the operating system you are working on to view this in our language – Kannada. We have tried in all the major operating systems and found to be working fine (Including Linux, Windows & Apple Mac OS X).

AppleInsider discovered a patent filed in August of 2010 that shows Apple is brewing up ideas to shrink its physical keyboards even farther than it has already. Current keyboards rely on a somewhat elaborate system consisting of a “scissor” mechanism that keeps keys suspended over a rubber dome switch, which when pressed, completes a path on the underlying keyboard circuitry, sending that key’s signal to the computer’s logic board. Apple has been thinking of ways to improve that system.

All keyboard design is fundamentally about a spring-loaded pressure switch completing an electrical circuit. When pressure is applied — usually via an intentional keypress, sometimes by a wandering cat — the switch completes a circuit and sends an input signal. When pressure lets off, the circuit breaks. Older keyboards relied on actual spring mechanisms, which is why those older keyboards were quite large, heavy, and loud (clackety clackety CLACK).

Some companies briefly experimented with membrane-style keyboards, but in a way those are almost worse than touchscreen keyboards; they have the same suboptimal level of tactile feedback to the user, but they also generally require more pressure to operate than a capacitive touch-style keyboard.

Apple’s proposed new keyboard design replaces the currently prevalent “scissor” style mechanical lever with a setup that reminds me of a device that pre-dates even the original typewriter: a telegraph machine. Like one of the old-style telegraph generators, the assembly consists of a key at the end of a long lever which, when pressed, completes a circuit and sends a signal. The support lever in Apple’s proposed design would be made of a flexible material with good tensile feedback to the user.

Design for an electric Morse key, patented in 1837

The upshot of this design? Traditional spring-loaded keyboards required a key travel of between 4 and 5 millimeters, with the “scissor” style setup in current notebook and portable keyboards requiring a smaller travel length of 1.5 to 2 millimeters. Apple’s patent allows for a keyboard that needs only 0.2 millimeters of key travel.

This obviously has implications for the design of Apple’s notebooks. So far the keyboard itself hasn’t been an especially important constraint on the overall thickness of Apple’s notebooks — battery design and the need to keep motherboards from spontaneously combusting has been more of a factor — but it’s not hard to envision a point where that 1.3 to 1.8 millimeters of potential space savings does indeed come in handy for an even thinner version of the MacBook Air.

Even though video marketing isn’t new, using videos to drive traffic to your website is a quick way to get your site found in the search engines. Here are the 10 best strategies to optimize video on YouTube for traffic:

Even though video marketing isn’t new, using videos to drive traffic to your web site is a quick way to get your site found in the search engines.  YouTube is the one place where your videos should be found, as it’s the most popular video search engine.

I’ve been slow to adopt video marketing, as being in front of the camera is NOT something I enjoy.  However, I’ve had several videos developed for me, and I am starting to implement Powerpoint videos that will be placed on my YouTube channel.  Even if you don’t have any videos, you can still develop a branded YouTube channel. Here are 4 tips to help you develop and optimize your own YouTube channel:

1.  Have a list of relevant keywords ready for which you want to be found in a search.  Local businesses should have a list with their locations in the phrase and a list without those geographic modifiers.

2.  Pick a relevant search term as your channel name. If you’re a local business, I would choose something with a location in the name, like Houston Montrose Hardware.  Make sure that you complete the Channel Tags section with relevant keywords in quotation marks.

3.  Do a search for other videos using your keyword list.  Find videos with more than 20,000 views.  Add a few of those to your “Favorites” list.

4.  Then begin to search for videos to add to your Playlists.  When you find a video that you like in your keyword search, add it to a new playlist, and name the playlist with your keyword phrase.

At some point, you’ll want to begin to upload your own videos. Here are the 10 best strategies to optimize video on YouTube for more traffic:

1.  Title:  In the Title section, be sure to use keywords by which you want to be found.

2.  Description:  In the description, make sure that what appears first is the full URL of your web site that you want to promote, followed by a description that also contains keywords.

3.  Tags:  In the tags section, enter keywords here, but each keyword will need to be enclosed in quotation marks, like “Redondo Beach Wedding Florist” “Malibu Wedding Flowers”.

4.  Category:  Choose the best category for your video and make your video public.

5.  Maps:  If you’re a local business, you’ll then click on Maps and select a location for your video (ideally it’s your physical address) and then save changes.

6.  Settings:  In your Channel settings, choose to autoplay your featured video, which will be the last video you uploaded, unless you pick a different one. The newly uploaded video should begin to play automatically when someone arrives at your channel.

7.  Sharing:  Bookmark, Like, Favorite and Share Your Videos from your channel page, not from the videos list.

8.  Captions and Subtitles:  For extra indexing opportunities and ADA compliance, submit transcriptions or closed-caption tracks for each video through the “Captions and Subtitles” tab.

9.  Getting Subscribers:  Ask your clients, friends, colleagues, etc. to subscribe to your channel, add themselves as friends, or comment on your channel.

10.  Change Playlist:  Once you have uploaded a number of videos, you may want to change your settings so that your channel displays only your own videos.

Even if you don’t have any videos, go ahead and create a YouTube channel for your business. You’ll see your online visibility increase when you optimize video.

As already indicated that there are several strategies for marketing, you would have to determine the strategy that best suits the nature of your brand. You can carry out several promotional events, because when you carry out these events, you gather crowds, and this helps in promotion of your brand. Not only do you get the chance to know your target customers, but at the same time, you also get the opportunity to increase consciousness and awareness about your brand products and services. This in turn, might help you to a tremendous extent.
Well, if you think that you are not much confident about the nature of the brand management services, you can always take the help of the professional experts. In the recent days, since the importance of branding has increased to a tremendous extent, there are many professional experts operating in the market. Based on the nature of your brand, they can not only help you in identification of the right strategy of marketing, but at the same time, they would also ensure that you move in the right direction, so that at the end of the day, it is the marketing efforts that bring you good results.
Thus, most business owners today look for effective brand management services in today’s date. No one can understand your brand more than you. Therefore, apart from the help and co-operation of any professional experts, you would have to keep in mind that you would have to work equally, so that your brand reaches successfully to the target customers. They would also help you in the effective management of promotional events. In such a case, it would also be easy to expand your brand and your business in the long run, which would definitely be a great source of profit for your business, as a whole.
In any case, you must always ensure that you take up promotional events as important marketing strategies, because in such a case, along with increasing the brand consciousness, you would also be able to entertain your target customers. With a clear aim and vision, you would understand how these events can slowly build the foundation of your brand. When you follow the strategy of event for promotional and marketing purposes, you would find that it is quite simple. However, it might not be easy every time and therefore, you would have to make great efforts through which promotion can be carried out.

The multiplication of choices has increased individual capacity to make right decisions or colossal mistakes. “Foolish men do things without knowing their purpose,” remarked Confucius, “but chaos is not the way; be observant, choose the beneficial, and try to attain it.” From his writings, I have extracted the following four practical recommendations:

1.- DEFINE YOUR LONG-TERM INTERESTS. No formula can guarantee happiness, but following the fashion of the day is unlikely to bring peace of mind to anyone. Think of the people you know who are highly satisfied with their achievements. Is it not true that those are, almost without exception, individuals who have been pursuing difficult goals year after year?

2.- ACTIVITY BEATS IMMOBILITY EVERY TIME. “Fortune comes from turning tireless thought into faithful practice,” wrote Confucius further. Twenty-five centuries ago, crying and wailing were as much of a waste of time as they are today. No matter how difficult your situation, taking determined action is the best alternative. Start doing something today to improve your state of affairs. A ship in motion keeps advancing even if there is no wind for a while.

3.- FOCUS ON YOUR STRENGTHS. Low-cost electronic media are making traditional education obsolete. Nowadays, you can learn almost anything you want, no matter where you live. Assess your abilities, choose your field, and develop your expertise. As Confucius put it, “learning knows no rank and no end.” Concentrate your efforts on cultivating your best qualities and they will take you as far as you wish to go.

4.- LEARN TO SHRUG YOUR SHOULDERS AT NONSENSE. “Wisdom does not fret and knows when to stand quiet,” Confucius reminded his disciples. Life is full of nonsense and inconvenience. Even if you reside in a prime area, you will be caught in traffic jams from time to time. You will always have to deal with individuals who criticize you unfairly no matter what you do. Getting angry at other people’s folly is a waste of resources. Move on and work at building a better life for yourself.

Everybody’s time on earth is limited. An individual’s best chance to attain happiness lies in his efficient use of resources and opportunities. Define your long-term ambitions and pursue them with passion. Happiness is not inertia, but purposeful motion. Become what Confucius defined as “a man of endless craving, who never tires of learning,” and you will be on your way.

JOHN VESPASIAN writes about rational living and is the author of the books “When everything fails, try this” (2009), “Rationality is the way to happiness” (2009) and “The philosophy of builders” (2010). He has resided in New York, Madrid, Paris and Munich. His stories reflect the values of entrepreneurship, tolerance and self-reliance. See http://johnvespasian.blogspot.com a blog about rational living.

When you develop a website from scratch the basic layout is created by an artist in Photoshop; the designer creates the initial layout in PSD format which should be converted to HTML. PSD to HTML conversion is a must; otherwise the website cannot be loaded in a browser.

HTML websites are search engine friendly; many webmasters prefer their websites to be built in HTML or XHTML (eXtensible Hypertext Markup Language). Once you receive the basic layout of the website, you have to check it and let the web designer know what kind of changes you are looking for, if any. An experienced and skilled coder or web designer can slice the PSD file and convert in to HTML or XHTML.

While converting PSD to CSS/HTML, a designer may decide to create a separate CSS file and javascript files in which styles and javascript codes are defined. In the HTML page, they just call suitable function or add the right kind of style so that the HTML or XHTML page remains light, simple and loads faster. Javacript is used to make the web pages interactive.

PSD files can be edited using Adobe Photoshop; while converting it to HTML or XHTML the designer needs to slice the PSD file first. To do this, the PSD has to be divided in various layers in Photoshop. Once done, each layer should be coded in HTML.

Some applications are available that help you to convert automatically. But it is always recommended to get it done by an expert designer because any mistake in HTML coding may damage the functionality of the website.

Moreover, any mistake in HTML or XHTML may damage the ranking of the website. Search engines prefer w3c validated and SEO friendly websites; if the PSD to XHTML/HTML conversion is not done properly, it will show errors in validation and search engine crawlers may find it difficult to access the website.

To Convert PSD to HTML it is always good to get this conversion done by an expert coder to avoid further troubles.

Editor’s note: This guest post is written by Uzi Shmilovici, CEO and founder of Future Simple, the company behind Base—a simple CRM for small businesses

What do Facebook, LinkedIn, Youtube, Dropbox and Skype have in common? Except for being ridiculously successful, they all enjoyed a strong viral effect that helped accelerate their growth.

How did they do that? Here’s the thing; most people assume that these companies grew by pure word of mouth. Well, that’s only half of the story. The other half is that they deliberately built viral features into their products that helped spread the word.

Let me explain.

The Eight Types of Virality

Many entrepreneurs struggle with the question: “How can I make my product more viral?” After looking at many successful web startups, I boiled down virality to eight different tactics, or types, that are the most common. Grab a pen:

1.    Inherent virality

The type of virality you’ll die for. Simply put, a person gets no value from the

product unless other people use it as well. As a result, she shares the product with other people. Sharing is done via sharing mechanisms (e.g: invite your Gmail contacts) or through pure word of mouth.

Seeding, which means getting the first people on board is very hard because of Metcalf’s Law (there’s very low value for the first users of the product). However, the growth after the seeding period, usually through word of mouth, can be explosive. This is how Skype came to be what it is.

2.    Collaboration virality

In this type of virality, a person will benefit from using the product individually. However, she can get additional value from collaborating with other people, so she invites them to use the product. A classic example is folder sharing on Dropbox. This works very well if the value from collaborating is high.

3.    Communication virality

In this case the product is used to communicate with other people, some of which might be potential users. By “riding” this communication channel (usually email), the product is being spread. If you ever got an email sent with Constant Contact, you probably remember seeing their logo at the bottom. A more pervasive example is the “Sent from my iPhone/iPad” signature at the bottom of every email you send from your iPhone or iPad. Yes, even Apple is using viral tactics (actually, I believe BlackBerry started that with “Sent using BlackBerry”).

4.    Incentivized virality

Offering an incentive to spread the word is a well-known tactic dating back to offline marketing. The incentive will usually be cash or a benefit in return of inviting other people to use the product. For instance, Gilt Group will give you a $25 credit for each person you refer. Dropbox will give extra space to both you and your invitee’s Dropbox accounts, which turned out to work very well. Personally, I’m not a big fan of the cash incentive approach as it is not very scalable but if you can make it work economically, it might be very effective.

5.    Embeddable virality

This method works superbly well for content websites. The ability to take a piece of content and embed it anywhere on the web, with a link back to the original website. This will put your product in front of countless users. There’s an interesting multiplier that occurs when new people who are exposed to the content embed it on their own website, promoting it even further. This approach has worked tremendously well for Youtube and Slideshare.

6.    Signature virality

Users that are using your product, either embed one of the features in their own website or refer people to a hosted page to use a specific feature. In both cases, when this feature is displayed to other people, it also includes a “powered by” signature at the bottom, which then becomes a lead generation machine. Survey products are well known for the “hosted survey” approach (SurveyMonkey probably started it). This has also worked well for helpdesk companies such as Uservoice.

7.    Social virality

In this case, companies leverage existing social networks to spread the word about their product. Typically, you sign up for the product with a social network id (say your Facebook id) and then through using the product, you broadcast to your social graph the fact that you are using it.  Zynga exploded on Facebook because every time you fed your goat, all your friends knew about it. Spotify’s killer integration with Facebook is another great example of that. There’s much more depth to explore on the specific mechanics of using this tactic, but if you get it right, you’ll experience tremendous growth.

You can also add Twitter and Facebook accounts on top of an existing signup and broadcast to both whenever the user performs an action. Instagram does exactly that to get more exposure for the app and it seems to work well for them.

Also, I have no idea what are the results of the CutCopy album page but I found their use of this tactic to be super interesting.

8.    Pure word of mouth virality

Pure word of mouth happens when people are spreading the word about the product just because they enjoyed it, it’s free, or they think it’s cool. While this is very hard to quantify, there are two things you can do to support that kind of virality. First, build an awesome product that people really love (Evernote). Second, make it special and give people something to talk about. That’s where branding comes into play. I don’t have their numbers but I can guess that a significant part of Mailchimp’s growth is from people talking about their funny quirkiness.

Measuring Virality

If you are like me, then you cannot imagine doing anything without measuring it, or as Mark Pincus says: “You might as well not change it at all if you’re not going to measure the impact of that change.”

Measuring virality is very interesting. Many people are focused on the “Virality Coefficient” – how many new users on average does one user of your product “infect.” The holy grail is to reach a virality coefficient greater than 1. This usually results in exponential growth.

The virality coefficient is super important, but there’s one other critical number that you should pay attention to—the cycle time. The cycle time is the average time it takes from the moment that one of your users performs a viral action to the moment that a new user signs up because of this very action. It makes a huge difference if your cycle time is one day or 60 days.

David Skok of Matrix Ventures gave a presentation about that recently, and actually devised a formula to calculate the amount of users you will get after a period of time based on the Virality Coefficient (K) and the Cycle Time (ct).

Having virality expressed in this way is beneficial as it boils down virality to the optimization of two variables: maximize K and minimize ct.

It’s really quite simple. Pass it on.

Investor and serial entrepreneur Chris Dixon has written a notable (and mercifully short !) blog post about how social utilities like Google and Facebook have essentially become reputation engines powering the emergence of collaborative consumption startups like Airbnb and TaskRabbit.

Dixon’s argument is that Google search has replaced social proof — Um okay sure. This kind of oversimplification overlooks the major

The premise behind emerging reputation-startups like Klout is that people will eventually outsource stuff like online reputation — due to being overwhelmed and blindsided by the current Internet to an  IRL thrust. Because Google search is not always a meritocracy — and somebody can totally cash in on that.

Forreals yo; In third grade being the unique and uncommon  ‘Alexia Tsotsis‘ sucked, but, in adult life I’m all like,”Hell yeah!” As the only Alexia Tsotsis in the world right now I feel pretty damn good – Woot. These things are important, but equally not.

Because what if you have a more ubiquitous name , like Sean Parker or Jason Johnson? Does Google or Facebook suffice as a reputation engine? No. And are you willing to pay more to show up more prominently. There is a business in this, I swear,

“Today, for the first time, you can get background information on almost any prospective counterparty by searching Google, Facebook etc. Or put more simply: we finally have an internet of people.”

So sure Dixon, who is usually on point, conflates the fact that the Internet is now in everyone’s pocket with the fact that all-recognizable online identity now assumes that everything is available.

Says our resident digital anthropologist Josh Constine, “I think anyone who’s buying or selling something online is reasonably likely to be publicly searchable. Especially if they’ve done something shady. At that point, it doesn’t matter what social networks or sites they use. Someone else just has to tweet or blog their name to tie a record of their past dealings to them.”

I totally trust someone on Craigslist to rent me their apartment, but not to make out with, for example.

Succinctly, the major point still is ; The Internet has a long ways to go if it wants to rock and roll. Sure, enough said.

In 2012, Facebook will be making 45 privacy-related changes to comply with the recommendations of an audit by Ireland’s Office of the Data Protection Commissioner (DPC) released today. Below I’ve compiled a roadmap of all the changes Facebook will implement based on the the 149 pages of DPC recommendations and how the social network says it will address them.

First, read my analysis of the audit’s findings from this morning. It explains why these changes won’t seriously interfere with Facebook’s business model or product development. That’s very good news for Facebook. Still, complying with the audit’s recommendations could prevent the company from building a huge stockpile of historical data for some unknown later use.

The changes mostly deal with how long Facebook retains data, and how people are educated about Facebook’s usage of that data. Some will require engineering work, such as irrevocably deleting user data within 40 days of an account deletion request. Others will simply see Facebook adding additional links or messaging within the product to improve transparency and user understanding.

Facebook avoided having to make some big changes that could have hurt its business, such as needing users to explicitly opt in to ad targeting based on their personal data. It also won’t have to discontinue its facial recognition feature, or requires users to opt into having their content used in Sponsored Stories ads.

Here are the 45 changes Facebook will implement and their due dates:

Privacy and Data Use Policy
Simplify the explanations of its Data Use Policy- End of Q1 2012
Add a mechanism for controlling personal data to the registration process – End of Q1 2012
Increase the size of links to the privacy policy and statement of rights in the registration process -  End of February 2012
Add privacy policy, statement of rights, and Help Center links to the left side of the Facebook home page – End of February 2012

Advertising Use of User Data
Clarify how it employs user data in ad targeting to ensure full transparency – End of Q1 2012
Limit data collection from social plugins, restrict access to this data, and delete it on schedule, though social plugin data is not currently used in ad targeting – Immediately
Move option to opt out of having one’s content shown in social ads from the Account Settings to the Privacy Settings – End of Q1 2012
Prior to implementation, discuss any plans to provide individuals’ profile pictures and names to third parties for advertising purposes – Ongoing
Switch from retaining ad-click data indefinitely to a 2 year retention period – Review in July 2012

Access Requests
If identifiable personal data of users or non-users is held, it must be provided in response to an access request within 40 days – Beginning in January 2012
Provide easier access to this data via the profile, Activity Log, and Download Your Information tool – Beginning in January 2012

Retention of Data
Clarify to users how deleted data such as received friend requests and removed tags is retained – End of Q1 2012
Provide users with the ability to delete friend requests, pokes, tages, posts, and messages on a per item basis – Begin in Q1 2012, show progress by July 2012.
Change Groups invitations so user won’t appear as members until they’ve visited the Group and been given an easy way to leave – End of Q1 2012
Delete personal data once the purpose for which it was collected has ceased – Immediate, ongoing, review in July 2012
Delete all social plugin impression data with 90 days of a website visit
For non-users and logged out users, delete social plugin impression data within 10 days
Anonymize data about a user’s searches on Facebook with 6 months
Anonymize all ad click data after 2 years
Significantly shorten the retention period of log-in information
Educate users through the Data Use Policy about recording of login activity across browsers and devices – End of Q1 2012
Work with the DPC to identify an acceptable retention period of data from inactive or deactivated accounts – July 2012

Third-Party Apps
Roll out updated granular data permissions dialog box to all applications – End of February 2012, review in July 2012
Clarify that use of an app is visible to friends by default (Facebook has fixed this with the audience selector of its granular data permissions dialog box) – Review in July 2012
Educate users on the importance of reading app privacy policies, possibly increase size of links to report an app or view app its privacy policy in the data permissions dialog box – End of February 2012
Implement a tool that determines if links to app privacy policies are live. First, Facebook will asses the technical feasibility of such as tool – Review progress towards implementation in July 2012
Examine alternative privacy controls for allowing friends to provide one’s data to applications, as currently users must turn off apps entirely to prevent friends from giving apps their data – Report back to DPC in July 2012
Investigate technical solutions to reduce risk of abuse of authorization tokens via one app transferring a token to another – Immediate assessment, solution by end of Q1 2012
Expand mesaging to developers regarding policy prohibiting sharing of authorization tokens –  End of January 2012
Refine automated tools that detect and prevent abuse of user data by developers – Progress review in July 2012
Disclosures to Third Parties
Improve system for disclosing data to law enforcement by requiring validation from a senior officer and a full explanation for why the data is needed – Commence in January 2012, review in July 2012
Facial Recognition / Tag Suggest
Notify users that Tag Suggest exists with a series of home page prompts and link to an explanation of how it works – First week of January 2012
Prior to implementation, discuss with DPC  any plans to extend tag suggest to allow suggestions beyond confirmed friends – Ongoing
Security
Formally document security policies and procedures – Review in July 2012
Monitor employees to ensure user password resets aren’t used to gain unauthorized access to user data – End of January 2012
Implement a new access provisioning tool to allow for fine-grained, role-specific control of employee access to user data to ensure all access is authorized – Review in July 2012
Deletion of Accounts
Continue devoting engineering resources towards improving the system that irrevocably deletes user accounts and data within 40 days of receipt of a deletion request – Review in July 2012
Friend Finder
Provide education about and review alternatives for reducing risks inherent in transmitting contact information via plain text for use in the contact sync feature – End of Q1 2012
Add text explaining that deactivating the contact sync feature does not remove previously synced data – End of Q1 2012
Prevent Pages that have uploaded email addresses to send messages to European users or non-users via geoblocking of major EU domains and warn businesses using the feature about ePrivacy law – Geoblocking immediately, warnings by end of Q1 2012
Tagging
Review implications of DPC’s recommendation to allow users to prevent themselves from being tagged in photos or other content – In advance of July 2012
Posting On Other Profiles
Review implications of DPC’s recommendation that prior to posting, users be shown how broad the audience will be for a potential post on the wall of another user, and notify users if that wall’s owner changes that audience size – In advance of July 2012
Facebook Credits
Add information to the Data Use Policy regarding Facebook’s role as a data controller and that information about a user’s use of Credits is linked to their account, and launch a privacy policy dedicated to its payments systems in approximately 6 months – End of Q1 2012
Compliance Management / Governance
Develop documented procedures for direct marketing by Facebook employees and train employees to ensure data protection – Completed
Review European data protection laws and consult with the DPC when developing new products or uses to ensure compliance with data protection law

Additionally, the DPC’s audit made statements, indicating its satisfaction with how Facebook handles these potentially controversial issues:
Cookies are not used for profiling or ad targeting
Apps were found to not be able to access user data without consent
Disabling Tag Suggest deletes a user’s facial recognition profile
User data is available to employees on a need-to-know basis
There is no threat to user photos during upload to Akamai or during deletion
The site protects against large-scale data harvesting through screen-scraping
User contact info, including phone numbers and email addresses, is only stored and not used unless users choose to supply email addresses for use in the Friend Finder
When users give Friend Finder access to their third-party email accounts and other services, their passwords are held securely and destroyed
Facebook has provided sufficient justification of its policy of refusing pseudonymous accounts
Facebook provides sufficient ways to report abuse on the site