Read one of the best definition ever:
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Once upon a time in a village, a man announced to
the villagers that he would buy monkeys for Rs 10. The
villagers, seeing that there were many monkeys around,
went out to the forest and started catching
them..
The man bought thousands at Rs 10 and as supply started
to diminish, the villagers stopped their effort.
He further announced that he would now buy at
Rs20. This renewed the efforts of the villagers and
they started catching monkeys again.
Soon the supply diminished even further and people started
going back to their farms.
The offer rate increased to Rs 25 and the supply of
monkeys became so little that it was an effort to even
see a monkey, let alone catch it!
The man now announced that he would buy monkeys at Rs
50!
However, since he had to go to the city on some business,
his assistant would now buy on behalf of him.
In the absence of the man, the assistant told the
villagers. Look at all these monkeys in the big cage that the
man has collected. I will sell them to you at Rs
35 and when the man returns from the city, you can
sell it to him for Rs 50.
” The villagers squeezed up with all their savings and bought
all the monkeys.
Then they never saw the man nor his assistant, only
monkeys everywhere!
Welcome to the ‘Stock Market’!
Stock Market – shared by someone in the Face Book
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Brand Management Services Is an Important Part of Marketing by expo india mart
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It is very essential to concentrate on your marketing efforts, when you are into any kind of business. There are several ways through which you can carry out marketing for your business, and effective brand management services is one of the most ideal way through which the marketing efforts can be increased. There are many different selling tools available in today’s date, and it is largely up to you to determine the tool that you would adopt for promoting and marketing your business. Your brand is definitely important and crucial for you and your business. Thus, until you take the help of these services, it would not be possible for you to improve the sales and the consequent return from your investment.
As already indicated that there are several strategies for marketing, you would have to determine the strategy that best suits the nature of your brand. You can carry out several promotional events, because when you carry out these events, you gather crowds, and this helps in promotion of your brand. Not only do you get the chance to know your target customers, but at the same time, you also get the opportunity to increase consciousness and awareness about your brand products and services. This in turn, might help you to a tremendous extent.
Well, if you think that you are not much confident about the nature of the brand management services, you can always take the help of the professional experts. In the recent days, since the importance of branding has increased to a tremendous extent, there are many professional experts operating in the market. Based on the nature of your brand, they can not only help you in identification of the right strategy of marketing, but at the same time, they would also ensure that you move in the right direction, so that at the end of the day, it is the marketing efforts that bring you good results.
Thus, most business owners today look for effective brand management services in today’s date. No one can understand your brand more than you. Therefore, apart from the help and co-operation of any professional experts, you would have to keep in mind that you would have to work equally, so that your brand reaches successfully to the target customers. They would also help you in the effective management of promotional events. In such a case, it would also be easy to expand your brand and your business in the long run, which would definitely be a great source of profit for your business, as a whole.
In any case, you must always ensure that you take up promotional events as important marketing strategies, because in such a case, along with increasing the brand consciousness, you would also be able to entertain your target customers. With a clear aim and vision, you would understand how these events can slowly build the foundation of your brand. When you follow the strategy of event for promotional and marketing purposes, you would find that it is quite simple. However, it might not be easy every time and therefore, you would have to make great efforts through which promotion can be carried out.
Four lessons you can learn from Confucius
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“A man of happiness is consistent in his steps, not disorderly,” wrote Confucius in the year 510 B.C. In our days, technology has rendered life less demanding in physical effort, opening the door to endless achievement or overwhelming conformity.
The multiplication of choices has increased individual capacity to make right decisions or colossal mistakes. “Foolish men do things without knowing their purpose,” remarked Confucius, “but chaos is not the way; be observant, choose the beneficial, and try to attain it.” From his writings, I have extracted the following four practical recommendations:
1.- DEFINE YOUR LONG-TERM INTERESTS. No formula can guarantee happiness, but following the fashion of the day is unlikely to bring peace of mind to anyone. Think of the people you know who are highly satisfied with their achievements. Is it not true that those are, almost without exception, individuals who have been pursuing difficult goals year after year?
2.- ACTIVITY BEATS IMMOBILITY EVERY TIME. “Fortune comes from turning tireless thought into faithful practice,” wrote Confucius further. Twenty-five centuries ago, crying and wailing were as much of a waste of time as they are today. No matter how difficult your situation, taking determined action is the best alternative. Start doing something today to improve your state of affairs. A ship in motion keeps advancing even if there is no wind for a while.
3.- FOCUS ON YOUR STRENGTHS. Low-cost electronic media are making traditional education obsolete. Nowadays, you can learn almost anything you want, no matter where you live. Assess your abilities, choose your field, and develop your expertise. As Confucius put it, “learning knows no rank and no end.” Concentrate your efforts on cultivating your best qualities and they will take you as far as you wish to go.
4.- LEARN TO SHRUG YOUR SHOULDERS AT NONSENSE. “Wisdom does not fret and knows when to stand quiet,” Confucius reminded his disciples. Life is full of nonsense and inconvenience. Even if you reside in a prime area, you will be caught in traffic jams from time to time. You will always have to deal with individuals who criticize you unfairly no matter what you do. Getting angry at other people’s folly is a waste of resources. Move on and work at building a better life for yourself.
Everybody’s time on earth is limited. An individual’s best chance to attain happiness lies in his efficient use of resources and opportunities. Define your long-term ambitions and pursue them with passion. Happiness is not inertia, but purposeful motion. Become what Confucius defined as “a man of endless craving, who never tires of learning,” and you will be on your way.
JOHN VESPASIAN writes about rational living and is the author of the books “When everything fails, try this” (2009), “Rationality is the way to happiness” (2009) and “The philosophy of builders” (2010). He has resided in New York, Madrid, Paris and Munich. His stories reflect the values of entrepreneurship, tolerance and self-reliance. See http://johnvespasian.blogspot.com a blog about rational living.
How to Set Up Your Writing as a Real Business
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How to Set Up Your Writing as a Real Business
Chip MacGregor worked as an author, editor, and publisher before starting his literary agency. In answering a question at his blog, he provides down-to-earth advice on the basics of setting up an office, organization system, and career as a writer.
Photo by Bright Meadow.
Chantrelle asked, “How do you officially set up your writing business? What are the benefits to treating your writing business as a ‘real job’ by setting it up in a professional manner? And what have you done to make that happen?”
Let me offer a handful of thoughts for you…
1. Find a place. Make this your “writing” place and designate it as your office.
2. Make that your official “home office,” then read up on what the IRS will allow you as a tax deduction.
3. Establish a writing time. For most authors, that’s simply “morning.” Protect a time each day when you can do some actual “writing” and not just checking email, answering letters, meeting people for coffee, etc. When I started, I set aside 6 to 8 every morning. (I had young kids. Later wouldn’t have worked. I hate mornings.) Tom Wolfe starts writing at 9 and stops at noon. Find a time that works, in which you’ll just WRITE.
4. Create a filing system. (“Alphabetical by title or author” works well. Don’t rely on the “Eureka!” system.)
5. Set up a bank account that is just for your business. Sign up for PayPal.
6. Set up your address book. Keep emails and phone numbers handy…and if you want to move into the bold new world of 1996, invest in a phone or something that will keep those handy.
7. Create a calendar. Not just for your day, but for the big projects you’ve got. It’ll help you figure out what you’re writing when. It’ll also remind you that you’ve got to take Fiona to the orthodontist.
8. Group similar activities. Do all your mail at one time. Group your phone calls back to back so you get through them all. Ditto email, if that were possible. Things that are “occasional but regular” should be scheduled — for example, I look at submissions every Friday morning.
9. Create a budget. How much do you expect to make this year? How much do you expect to spend? (Having more of the former makes for a better business, by the way.)
10. Create a to-do list. Every day. Work through it. On Friday (or every other Friday) start at the bottom and work up – that’ll prevent you from never doing the one task you hate.
11. Create a contact list. Capture names and email addresses.
12. Invest in a separate business phone line or business cell phone.
13. Invest in a web site and business cards.
14. Make sure you’ve got quality high-speed internet. (Duh.)
15. Invest in the help you need – training or people or space or tools.
16. Invest in a great computer and the software you’ll need.
17. Invest is a good printer, preferably with a scanner.
18. Invest in yourself — take a class, attend a conference, join a support group, get therapy, whatever it is you need to grow. Buy a good dictionary and thesaurus.
19. Learn to keep good records. If you need a class on it, take one. (There are even personal organization trainers who will help you get organized. Talk to someone like Tiffany Colter about that.)
20. Learn about taxes — expenses, etc.
And the BEST advice? Write regularly. If you don’t do that, you won’t make a living at this.
Marketing – Nice sayings…by Anonymous
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About Marketing _ U see a gorgeous girl at a party U go up to her & say
1. “I am very rich. “Marry me!” – That’s Direct Marketing”
2. 1 of your friends goes up to her & pointing @ you says: “He’s very rich. “Marry him.” -That’s Advertising.”
3. Get her telephone number. The next day, you call and say: “Hi, I’m very rich. “Marry me – Telemarketing”
4. She walks up to U & says:”You are very rich! “Can you marry ! me?” – Brand Recognition
5. “I am very rich. Marry me!” She gives U a hard slap – Customer Feedback
6 “I’m rich, Marry me!” ur wife arrives. – restriction for entering new markets… Brilliant Thought !
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