Apple patents design for ultra-thin keyboard by Chris Rawson

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Posted on 25th March 2012 by Krishna Gupta in Apple

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The touchscreen keyboards on Apple’s iOS devices are great space savers, as they’re never around when you don’t need them. For all the great leaps forward Apple has made with Multi-Touch technology over the past five years in both its iOS devices and Mac touchpads, its physical keyboards still use some well-established and comparatively old technology. Apple has apparently turned its eye on the traditional mechanical keyboard and tried to figure out ways to shrink that down, too.

AppleInsider discovered a patent filed in August of 2010 that shows Apple is brewing up ideas to shrink its physical keyboards even farther than it has already. Current keyboards rely on a somewhat elaborate system consisting of a “scissor” mechanism that keeps keys suspended over a rubber dome switch, which when pressed, completes a path on the underlying keyboard circuitry, sending that key’s signal to the computer’s logic board. Apple has been thinking of ways to improve that system.

All keyboard design is fundamentally about a spring-loaded pressure switch completing an electrical circuit. When pressure is applied — usually via an intentional keypress, sometimes by a wandering cat — the switch completes a circuit and sends an input signal. When pressure lets off, the circuit breaks. Older keyboards relied on actual spring mechanisms, which is why those older keyboards were quite large, heavy, and loud (clackety clackety CLACK).

Some companies briefly experimented with membrane-style keyboards, but in a way those are almost worse than touchscreen keyboards; they have the same suboptimal level of tactile feedback to the user, but they also generally require more pressure to operate than a capacitive touch-style keyboard.

Apple’s proposed new keyboard design replaces the currently prevalent “scissor” style mechanical lever with a setup that reminds me of a device that pre-dates even the original typewriter: a telegraph machine. Like one of the old-style telegraph generators, the assembly consists of a key at the end of a long lever which, when pressed, completes a circuit and sends a signal. The support lever in Apple’s proposed design would be made of a flexible material with good tensile feedback to the user.

Design for an electric Morse key, patented in 1837

The upshot of this design? Traditional spring-loaded keyboards required a key travel of between 4 and 5 millimeters, with the “scissor” style setup in current notebook and portable keyboards requiring a smaller travel length of 1.5 to 2 millimeters. Apple’s patent allows for a keyboard that needs only 0.2 millimeters of key travel.

This obviously has implications for the design of Apple’s notebooks. So far the keyboard itself hasn’t been an especially important constraint on the overall thickness of Apple’s notebooks — battery design and the need to keep motherboards from spontaneously combusting has been more of a factor — but it’s not hard to envision a point where that 1.3 to 1.8 millimeters of potential space savings does indeed come in handy for an even thinner version of the MacBook Air.

YouTube SEO: 10 Tips to Optimize Videos by Biznik

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Posted on 18th March 2012 by Krishna Gupta in SEO

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YouTube SEO: 10 Tips to Optimize Videos and Your Channel For Amazing SEO Results

Even though video marketing isn’t new, using videos to drive traffic to your website is a quick way to get your site found in the search engines. Here are the 10 best strategies to optimize video on YouTube for traffic:

Even though video marketing isn’t new, using videos to drive traffic to your web site is a quick way to get your site found in the search engines.  YouTube is the one place where your videos should be found, as it’s the most popular video search engine.

I’ve been slow to adopt video marketing, as being in front of the camera is NOT something I enjoy.  However, I’ve had several videos developed for me, and I am starting to implement Powerpoint videos that will be placed on my YouTube channel.  Even if you don’t have any videos, you can still develop a branded YouTube channel. Here are 4 tips to help you develop and optimize your own YouTube channel:

1.  Have a list of relevant keywords ready for which you want to be found in a search.  Local businesses should have a list with their locations in the phrase and a list without those geographic modifiers.

2.  Pick a relevant search term as your channel name. If you’re a local business, I would choose something with a location in the name, like Houston Montrose Hardware.  Make sure that you complete the Channel Tags section with relevant keywords in quotation marks.

3.  Do a search for other videos using your keyword list.  Find videos with more than 20,000 views.  Add a few of those to your “Favorites” list.

4.  Then begin to search for videos to add to your Playlists.  When you find a video that you like in your keyword search, add it to a new playlist, and name the playlist with your keyword phrase.

At some point, you’ll want to begin to upload your own videos. Here are the 10 best strategies to optimize video on YouTube for more traffic:

1.  Title:  In the Title section, be sure to use keywords by which you want to be found.

2.  Description:  In the description, make sure that what appears first is the full URL of your web site that you want to promote, followed by a description that also contains keywords.

3.  Tags:  In the tags section, enter keywords here, but each keyword will need to be enclosed in quotation marks, like “Redondo Beach Wedding Florist” “Malibu Wedding Flowers”.

4.  Category:  Choose the best category for your video and make your video public.

5.  Maps:  If you’re a local business, you’ll then click on Maps and select a location for your video (ideally it’s your physical address) and then save changes.

6.  Settings:  In your Channel settings, choose to autoplay your featured video, which will be the last video you uploaded, unless you pick a different one. The newly uploaded video should begin to play automatically when someone arrives at your channel.

7.  Sharing:  Bookmark, Like, Favorite and Share Your Videos from your channel page, not from the videos list.

8.  Captions and Subtitles:  For extra indexing opportunities and ADA compliance, submit transcriptions or closed-caption tracks for each video through the “Captions and Subtitles” tab.

9.  Getting Subscribers:  Ask your clients, friends, colleagues, etc. to subscribe to your channel, add themselves as friends, or comment on your channel.

10.  Change Playlist:  Once you have uploaded a number of videos, you may want to change your settings so that your channel displays only your own videos.

Even if you don’t have any videos, go ahead and create a YouTube channel for your business. You’ll see your online visibility increase when you optimize video.

Brand Management Services Is an Important Part of Marketing by expo india mart

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Posted on 11th March 2012 by Krishna Gupta in Business Intelligence |SEO |Social Media

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It is very essential to concentrate on your marketing efforts, when you are into any kind of business. There are several ways through which you can carry out marketing for your business, and effective brand management services is one of the most ideal way through which the marketing efforts can be increased. There are many different selling tools available in today’s date, and it is largely up to you to determine the tool that you would adopt for promoting and marketing your business. Your brand is definitely important and crucial for you and your business. Thus, until you take the help of these services, it would not be possible for you to improve the sales and the consequent return from your investment.

 

As already indicated that there are several strategies for marketing, you would have to determine the strategy that best suits the nature of your brand. You can carry out several promotional events, because when you carry out these events, you gather crowds, and this helps in promotion of your brand. Not only do you get the chance to know your target customers, but at the same time, you also get the opportunity to increase consciousness and awareness about your brand products and services. This in turn, might help you to a tremendous extent.
Well, if you think that you are not much confident about the nature of the brand management services, you can always take the help of the professional experts. In the recent days, since the importance of branding has increased to a tremendous extent, there are many professional experts operating in the market. Based on the nature of your brand, they can not only help you in identification of the right strategy of marketing, but at the same time, they would also ensure that you move in the right direction, so that at the end of the day, it is the marketing efforts that bring you good results.
Thus, most business owners today look for effective brand management services in today’s date. No one can understand your brand more than you. Therefore, apart from the help and co-operation of any professional experts, you would have to keep in mind that you would have to work equally, so that your brand reaches successfully to the target customers. They would also help you in the effective management of promotional events. In such a case, it would also be easy to expand your brand and your business in the long run, which would definitely be a great source of profit for your business, as a whole.
In any case, you must always ensure that you take up promotional events as important marketing strategies, because in such a case, along with increasing the brand consciousness, you would also be able to entertain your target customers. With a clear aim and vision, you would understand how these events can slowly build the foundation of your brand. When you follow the strategy of event for promotional and marketing purposes, you would find that it is quite simple. However, it might not be easy every time and therefore, you would have to make great efforts through which promotion can be carried out.

 

Four lessons you can learn from Confucius

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Posted on 4th March 2012 by Krishna Gupta in Business Intelligence

“A man of happiness is consistent in his steps, not disorderly,” wrote Confucius in the year 510 B.C. In our days, technology has rendered life less demanding in physical effort, opening the door to endless achievement or overwhelming conformity.

The multiplication of choices has increased individual capacity to make right decisions or colossal mistakes. “Foolish men do things without knowing their purpose,” remarked Confucius, “but chaos is not the way; be observant, choose the beneficial, and try to attain it.” From his writings, I have extracted the following four practical recommendations:

1.- DEFINE YOUR LONG-TERM INTERESTS. No formula can guarantee happiness, but following the fashion of the day is unlikely to bring peace of mind to anyone. Think of the people you know who are highly satisfied with their achievements. Is it not true that those are, almost without exception, individuals who have been pursuing difficult goals year after year?

2.- ACTIVITY BEATS IMMOBILITY EVERY TIME. “Fortune comes from turning tireless thought into faithful practice,” wrote Confucius further. Twenty-five centuries ago, crying and wailing were as much of a waste of time as they are today. No matter how difficult your situation, taking determined action is the best alternative. Start doing something today to improve your state of affairs. A ship in motion keeps advancing even if there is no wind for a while.

3.- FOCUS ON YOUR STRENGTHS. Low-cost electronic media are making traditional education obsolete. Nowadays, you can learn almost anything you want, no matter where you live. Assess your abilities, choose your field, and develop your expertise. As Confucius put it, “learning knows no rank and no end.” Concentrate your efforts on cultivating your best qualities and they will take you as far as you wish to go.

4.- LEARN TO SHRUG YOUR SHOULDERS AT NONSENSE. “Wisdom does not fret and knows when to stand quiet,” Confucius reminded his disciples. Life is full of nonsense and inconvenience. Even if you reside in a prime area, you will be caught in traffic jams from time to time. You will always have to deal with individuals who criticize you unfairly no matter what you do. Getting angry at other people’s folly is a waste of resources. Move on and work at building a better life for yourself.

Everybody’s time on earth is limited. An individual’s best chance to attain happiness lies in his efficient use of resources and opportunities. Define your long-term ambitions and pursue them with passion. Happiness is not inertia, but purposeful motion. Become what Confucius defined as “a man of endless craving, who never tires of learning,” and you will be on your way.

JOHN VESPASIAN writes about rational living and is the author of the books “When everything fails, try this” (2009), “Rationality is the way to happiness” (2009) and “The philosophy of builders” (2010). He has resided in New York, Madrid, Paris and Munich. His stories reflect the values of entrepreneurship, tolerance and self-reliance. See http://johnvespasian.blogspot.com a blog about rational living.