We have reviewed hundreds of business websites and more than 90% of them make one huge mistake. I even spoke with one company recently that does more than $30,000,000 a year in sales and they were making this mistake.
The Big Mistake is:
NOT having your phone number prominently displayed as a call to action on each and every page!
On most websites you have to hunt for a phone number by clicking on a “Contact Us” page or it’s hidden at the bottom of the home page in small font.
Let us give you a tip: If your prospect has to work at finding a way to contact you, they’ll leave your site faster than you can believe.
You wouldn’t think of hiding your phone number on a newspaper ad, a piece of direct mail or in the yellow pages – so why do it on your website? Make it really easy for prospects to call you and watch your leads increase with no more effort or expense.
Here’s what to do…
Have your 800 or local number prominently displayed on EVERY page in the header section with a call to action. (i.e. Call Us Today: 800-xxx-xxxx)
This may sound obvious but let me assure you, if you took a look at 20 local websites today you’d see that 90% of them do not use the above simple but proven strategy. This small distinction creates a significant advantage for you.
So while most companies are trying to drive more traffic with search engine optimization or paid search, if they miss the basic purpose of their website – lead generation and conversion – then they’re wasting their marketing dollars.
Take this simple step and let us know how it positively impacts your bottom line.
This article is written by OneCoach team!