Do your products or services fulfill your ideal clients’ wants?
Your job as a business owner is understanding the solutions your ideal client is looking for. Then you must take the time to apply this knowledge to your own business, to separate yourself from your competition and make your business the obvious choice.
Here are the basics of how you can do this:
Create a list of your ideal clients’ hot buttons. What problems, frustrations and concerns do they have when buying what you sell? Think about the hot buttons across all the businesses in your industry.
Analyze your business. What is your business’ current solution for these hot buttons? Is it ideal?
Brainstorm potential innovations. How can you innovate your business to solve the hot buttons and exceed your ideal client’s expectations? These ideas can be totally out there, but write them down anyway. You never know – the wacky ideas can turn into genius innovations!
Record the benefits associated with your innovation. Once you find an innovation that you can apply to your business, make sure you know the benefits. You can then use these benefits in your communications to your ideal clients to hit their hot buttons and stand out from your competition.
These steps are just the start of laser targeting your audience to stand out from the crowd.
This article is written by Adrian Ulsh from OneCoach