In my previous two posts we addressed the questions: How do I generate more profits per sale? and How do I get more sales per customer?
The third question that every business owner should ask themselves every day is: How do I get more customers?
John and I have spent years learning the answer to this question. In fact we have taken this it to a whole different level by adding one critical word that, when you add it to this question, can skyrocket your business growth and help you achieve a whole new level of success.
Ask yourself: How do I get more of my ideal clients?
Serving more customers is not nearly as critical to your success as serving the right customers. In order to obtain more ideal clients you need to have a clear marketing campaign and all of your strategies and tactics should be in sync. For example, your marketing and sales tactics need to be cohesive with your sales process.
Further, you know exactly who your ideal client profile is, what they look like, their demographics, their psychographics, etc. This is your target audience, and all of your marketing campaigns and sales processes should be aimed at appealing to this group of people.
Don’t be afraid to test out different methods of marketing. There are hundreds of market tactics to choose from, whether it be direct e-mail campaigns, Web banners, or postcards. Try some out and see what method has the highest turnover rate for your ideal customer. Then try different things. It’s about testing and continually refining so you get better and better at reaching your ideal clients, speaking to them in the language they understand.
The sooner you have identified your ideal client, and know the most effective way to reach them, the sooner you will create the business of your dreams!
This article is written by Murray Smith – Onecoach Team!