Have the stats on your “Traffic Analytics Tool” ever made you question your blog’s worth without the social media or search engines? Well, the growing craze for social media has dominated the internet world with its viral effect. The bandwagon is growing with the brands discovering the value of social media.
To make big profits and win special place in the busy blogosphere, we are spending endless hours on our laptops, making power accounts on numerous social networks like Digg, Twitter, Face Book and many more to be named. Although there are endless graphic design blogs which completely rely on social media traffic but we can’t ignore the fact that these sites wouldn’t have existed without search engines.
However, with this target of driving big traffic to our blog we are least bothered which traffic is better: social media or search engines?
Therefore, today I have listed the Pros and Cons of Social Media and Search Engines traffic, to help you get a better idea of your targeted customers.
1) Social Media Traffic – The Positive Aspect:
It brings in loads of traffic in short span of time by making your posts viral;
Your blog is exposed to more unique visitors, readers, clients while early adopters find it more appealing;
You get more advertisement offers for your blog;
A single post with huge exposure on any of the famous social media sites gets good ranking of your blog on search engines;
It helps you find people of the same industry and then share direct messages;
Social media is a strong channel for communication & branding.
2) Social Media Traffic –The Negative Aspect:
You have to put in lots of time and effort to have power accounts on social networks.
The traffic coming from social media sites is not stable…you might receive highest visitors in one day but the next day you might have least traffic.
Social traffic is made up mostly of webmasters and geeks…these sorts don’t click ads, and when they do, they don’t buy things . . . social traffic doesn’t convert.
The sudden increase in traffic eats up lot of bandwidth with almost nothing in return.
Social media it’s a valuable, powerful tactic, but the time investment often makes it much less valuable
3) Search Engine Traffic – The Positive Aspect:
If you rank well in one of the major search engines (Google/Yahoo/MSN), you will most likely show up in the majority of the search engines worldwide.
You get visitors which soon turn out to be potential customers.
The traffic is more converting, though less in number.
Search Engines bring targeted visitors to your blog.
Unlikely, the social media traffic, the search engine traffic is unwavering and predictable.
Visitors coming from search engines usually spend more time on your blog and explore it thoroughly. They stay longer to deeply analyze the company’s worth so they can pack a deal
With visitors staying more on your blog, the bounce rate of your blog stays low.
The smaller doses of traffic help you earn healthy subscribers on daily basis.
4) Search Engine Traffic – The Negative Aspect:
Frankly speaking, we rely so much on search engine traffic but if your blog is not searched on first 3 pages, it’s more likely that you won’t be found.
Results (rankings and traffic) start slowly. You will normally see results within 3-4 months.
The ranking your blog earns through search engines is very unpredictable. As the search engines have the final say so you never know for how long your blog stays on first pages for a particular term.
To cut the long story short, one single interesting post on social media can give life to a dying blog while on the other hand Search Engine traffic is a long term productive strategy.
This article is from Graphics Design Blog.