|Connection with clientele
|Improves Search Engine Ranking naturally||Yes||No||Yes|
|ROI (1 year)
|ROI (>1 year)
How best the internet marketing can help you your business while helping you builds your brand?
I created it a simple tabular column so that understanding the results we get is easier.
Excerpt from Wikipedia
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) fromsearch engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (“SEM”) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization,paid placement, contextual advertising, and paid inclusion.. Usage of the term “search engine marketing” has been inconsistent.
Social media marketing is a recent component of organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix—advertising, personal selling, public relations, publicity, direct marketing, and sales promotion—to produce a customer focused message.